Social Media Audit Checklist

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Estimated time: Variable (depending on number of platforms)

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Profile Review

Check profile completeness (bio, profile picture, cover photo, website link).

Ensure all profile information is accurate and up-to-date.

00:00:00

Branding 30 min per platform

Verify brand consistency across all platforms (tone of voice, visual identity).

Maintain a consistent brand image across all social media channels.

00:00:00

Consistency 15 min per platform

Review target audience alignment for each platform.

Ensure you are targeting the right audience on each channel.

00:00:00

Target Audience 30 min

Content Analysis

Analyze content performance (engagement, reach, impressions).

Identify top-performing content and areas for improvement.

00:00:00

Performance 1 hour per platform

Assess content relevance to target audience and business objectives.

Ensure content is valuable and engaging for your audience.

00:00:00

Relevance 30 min per platform

Evaluate posting frequency and timing.

Determine the optimal posting schedule for each platform.

00:00:00

Frequency 15 min

Competitive Analysis

Analyze competitor social media activity.

Identify competitor strengths, weaknesses, and opportunities.

00:00:00

Competitors 1-2 hours

Benchmark your social media performance against competitors.

Compare your metrics to industry standards and competitor performance.

00:00:00

Benchmarking 1 hour

Technical Audit

Check for broken links in bios and posts.

Ensure all links are working correctly.

00:00:00

Links 30 min per platform

Review social media management tools and integrations.

Evaluate the effectiveness of your current tools.

00:00:00

Tools 30 min

Check security settings and access permissions.

Ensure your accounts are secure.

00:00:00

Security 15 min