Real Estate Drone Marketing Checklist

Pre-Flight Planning and Legal

Check local and national drone regulations (FAA Part 107 in the US).

Ensure compliance with all airspace restrictions and licensing requirements.

00:00:00

Regulations Variable

Obtain necessary permissions to fly over and film the property.

Coordinate with the property owner and any relevant authorities.

00:00:00

Property Access Variable

Check weather conditions and ensure safe flying conditions (wind, visibility).

Avoid flying in inclement weather.

00:00:00

Weather Conditions Variable

Plan the flight path and desired shots in advance.

Determine the best angles and perspectives to showcase the property.

00:00:00

Flight Plan Variable

Drone Operation and Filming

Perform a pre-flight check of the drone and all equipment (batteries, propellers, camera).

Ensure everything is functioning correctly.

00:00:00

Drone Check Variable

Adjust camera settings for optimal image and video quality (resolution, frame rate, ISO).

Capture clear and professional footage.

00:00:00

Camera Settings Variable

Capture a variety of aerial shots, including wide shots, close-ups, and fly-arounds.

Showcase the property’s features and surrounding area.

00:00:00

Aerial Shots Variable

Maintain safe flying practices and adhere to all safety procedures.

Prioritize safety during all drone operations.

00:00:00

Safety Procedures Variable

Post-Production and Editing

Review all captured footage and select the best shots.

Choose the most compelling and visually appealing content.

00:00:00

Footage Review Variable

Edit the video footage to create a professional and engaging marketing video.

Add music, text overlays, and other effects as needed.

00:00:00

Video Editing Variable

Edit photos to enhance their visual appeal (color correction, cropping).

Optimize images for online and print use.

00:00:00

Photo Editing Variable

Marketing and Distribution

Upload drone photos and videos to online real estate listings.

Maximize visibility on popular real estate platforms.

00:00:00

Online Listings Variable

Share drone content on social media channels.

Engage potential buyers and generate interest.

00:00:00

Social Media Variable

Integrate drone photos and videos into the real estate website.

Enhance the online property presentation.

00:00:00

Website Integration Variable