A checklist for creating a holistic multi-sensory brand experience.
Consider color psychology and visual hierarchy.
Select fonts and images that evoke the desired emotions and associations.
Consider materials textures and finishes.
Consider the emotional impact of different sounds and melodies.
Select music that complements the brand personality and target audience.
Ensure the voice is aligned with the brand personality.
Consider the feel and physical properties of different materials.
Select scents that are congruent with the brand image and target audience.
Ensure a positive and intuitive user experience.
Avoid sensory overload or conflicting messages.
Develop brand guidelines for sensory elements.