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Back to Checklists

Public Health

Mental Health Campaign Checklist

A checklist for planning and executing a successful mental health awareness campaign.

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Campaign Planning

Define clear campaign objectives (e.g., raise awareness, reduce stigma, promote help-seeking behavior).

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Define Objectives Planning

Identify the specific target audience for the campaign (e.g., youth, adults, specific communities).

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Target Audience Planning

Develop clear, concise, and impactful key messages that address the campaign objectives and resonate with the target audience.

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Key Messages Planning

Establish a realistic budget and secure necessary funding.

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Budget Planning

Develop a detailed campaign timeline with key activities and deadlines.

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Timeline Planning

Content Creation and Dissemination

Create diverse and engaging content (e.g., social media posts, videos, infographics, blog articles, website resources).

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Content Formats Creation

Select appropriate channels to reach the target audience (e.g., social media, websites, community events, partnerships with organizations).

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Channel Selection Dissemination

Establish partnerships with relevant organizations, influencers, or community leaders.

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Partnerships Dissemination

Ensure all campaign materials are accessible to people with disabilities (e.g., captions on videos, alt text for images).

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Accessibility Creation

Maintain consistent branding and messaging across all campaign materials.

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Consistent Branding Creation

Evaluation and Follow-up

Define measurable metrics to track campaign effectiveness (e.g., reach, engagement, website traffic, help-seeking inquiries).

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Metrics Evaluation

Collect data on campaign performance throughout the campaign period.

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Data Collection Evaluation

Analyze collected data to assess campaign impact and identify areas for improvement.

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Analyze Results Evaluation

Prepare a post-campaign report summarizing key findings and recommendations.

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Post-Campaign Report Reporting

Plan for follow-up activities to maintain momentum and reinforce key messages.

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Follow Up Post-Campaign

Task completed!

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