Interactive Billboards Checklist

Clearly define the campaign objectives (e.g brand awareness product promotion engagement).

What do you want to achieve with your interactive billboard campaign?

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Campaign Goals 10 min

Identify the target audience for the billboard location and campaign message.

Consider demographics traffic patterns and local context.

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Target Audience Identification 10 min

Analyze the billboard location to understand its visibility traffic flow and surrounding environment.

Consider factors such as viewing distance speed of traffic and competing advertisements.

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Location Analysis 5 min

Choose an appropriate interaction method (e.g touch screen motion sensors augmented reality mobile integration).

Select a method that is engaging intuitive and relevant to the target audience.

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Interaction Method 10 min

Develop compelling and interactive content that encourages audience participation.

Create visually appealing graphics animations and interactive elements.

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Content Development 10 min

Ensure the technical feasibility and reliability of the chosen technology and interaction method.

Conduct thorough testing and consider potential technical challenges.

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Technical Feasibility 5 min

Plan and execute the installation and setup of the interactive billboard including hardware software and connectivity.

Ensure proper installation and testing before launch.

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Installation and Setup Variable

Establish a plan for ongoing maintenance and technical support to ensure the billboard operates smoothly.

Address potential technical issues promptly.

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Maintenance and Support Variable

Obtain necessary permits and comply with local regulations for billboard advertising.

Ensure compliance with all legal requirements.

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Legal and Permitting Variable

Define key performance metrics to measure campaign effectiveness (e.g interaction rate dwell time brand recall).

Use data analytics to track campaign performance.

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Performance Metrics 10 min

Analyze campaign data to identify insights and optimize future campaigns.

Generate reports to communicate campaign results to stakeholders.

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Data Analysis and Reporting Variable