Custom Branding Toolkit Checklist

Brand Strategy and Foundation

Define the brand vision mission and values.

What does the brand stand for and aspire to be?

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Brand Vision Varies

Identify and understand the target audience.

Who are the ideal customers and what are their needs?

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Target Audience Varies

Define the brand personality and voice.

How does the brand communicate and present itself?

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Brand Personality Varies

Visual Identity

Develop a unique and memorable logo in various formats (vector raster and variations).

Include primary secondary and icon versions.

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Logo Design Varies

Establish a primary and secondary color palette with hex RGB and CMYK codes.

Define usage guidelines for each color.

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Color Palette Varies

Select primary and secondary fonts and define usage guidelines for headings body text and other applications.

Include font files and web fonts.

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Typography Varies

Brand Guidelines and Documentation

Document clear guidelines for logo usage including size spacing and acceptable modifications.

Provide examples of correct and incorrect usage.

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Logo Usage Guidelines Varies

Document guidelines for color and typography usage including color codes font pairings and hierarchy.

Ensure consistency across all materials.

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Color and Typography Guidelines Varies

Define the brand voice and messaging including tone language and key messages.

Provide examples of how to communicate the brand.

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Brand Voice and Messaging Varies

Toolkit Assets and Deliverables

Provide all necessary logo files in various formats and sizes.

Include vector (AI EPS SVG) and raster (PNG JPG) formats.

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Logo Files Varies

Provide color palettes and swatches in various formats (ASE ACO).

Include hex RGB CMYK and Pantone codes if applicable.

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Color Palettes and Swatches Varies

Provide font files and ensure proper licensing for all fonts used.

Include web font kits if needed.

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Font Files and Licenses Varies