The Directions Group

About

The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist.

Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods.

We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver.

Increase Brand Loyalty
Differentiate Products & Brands
Create Growth & Innovation
Adapt to Changing Market Dynamics
Optimize Customer Experience

Keywords

market research, restaurant, food service, financial services, banking, healthcare, medical, consumer packaged goods, technology, telecommunications, market assessment, innovation, optimization, product testing, messaging, communications, retail, shopper insights, customer satisfaction, brand equity, tracking, insights, analytics, advanced analytics, data visualization, sampling, data collection, quantitative studies, market segmentation, qualitative studies, brand positioning, integrated intelligence, consumer knowledge, social media research, moderating

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