Allied Trading & Consultancy

About

We operate 25 retail stores, employing over 300 staff members across
Cairo and Alexandria in Egypt; and Nairobi in Kenya. Our core business
is importing sports and fashion brands, with solid expertise in logistics,
distribution, and retail operations.
Our sports retail portfolio includes Nike and Rookie for kids, while our
fashion retail portfolio includes Springfield, Cortefiel, and Pedro Del
Hierro (all under Tendam Group). Our wholesale portfolio includes
Nike and Dunlop, which we provide to several multi-brand stores and
through tenders.

VISION
ATC is continuously pursuing growing its brand portfolio within its current markets.
ATC is always working towards expanding its brand offering of international premium fashions and sportswear labels, and bringing them to new, untapped markets in Africa as well. ATC aims to be the market leader on the continuous growth trajectory.

MISSION
ATC brings the most sought-after international fashion and sportswear brands names to its clients in Egypt and other markets, providing a unique shopping experience that gives customer access to international labels in their home countries.

CORE VALUES
Team Work - Consistency - Credibility

THE BEST IN SPORTS BRANDS
Sports portfolio includes world-renowned, international brands like On Running, Nike, Hurley, Dunlop and Rookie.

A GROWING FASHION PORTFOLIO
ATC has been the Exclusive Distributor of Tendam Group in Egypt since 2005. One of Europe's leading fashion retailers, Tendam Group brands include Springfield, Cortefiel, and Pedro Del Hierro. With a total of 7 Springfield stores and 3 Cortefiel stores, all located in Egypt's premium commercial, retail hubs and further expending in Kenya with 2 Springfield stores and 2 Women' Secret stores.

In 2022, a distribution agreement has been concluded with the Spanish contemporary footwear brand , Camper expected to launch in Spring/ Summer 23.

Keywords

brand registration, imports, logistics, distribution, retail operations, wholesale, retail human resources

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