Market Analytics & Social Trends (MAST) Research

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MAST is a research company providing data driven solutions to start-ups, SMEs, corporates or multinational companies, government and non-governmental organizations in Africa. Our Vision is to be the leading research consortium providing data driven solutions in the Africa market. Our mission is to provide timely and high quality data and market insights at a competitive price. Our expertise is in both social and market research for qualitative and quantitative research. Our market research proficiency is in brand usage and awareness (U&A) studies, concept/pack evaluations, retail audit/store observations, market sizing and intelligence, brand health trackers and customer and employee experience surveys. Our social research capability includes but not limited to needs assessments, KAPB (Knowledge, Attitude, Practice and Behavior) studies, programme evaluation (baseline, midline and end line) surveys, water and sanitation surveys and quasi experimental surveys.

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