SOUTH AFRICAN ROOIBOS COUNCIL

About

The South African Rooibos Council is an independent organization, responsibly promoting rooibos and its attributes to the consumer and protecting the interests of the rooibos consumer and SARC stakeholders supported by effected research and communication.

VISION
The South African Rooibos Council is an independent organization, responsibly promoting rooibos and its attributes to the consumer and protecting the interests of the rooibos consumer and SARC stakeholders supported by effected research and communication.

MISSION

SARC will use available resources to effectively and efficiently promote, grow and protect the rooibos industry of South Africa for its stakeholders, locally and internationally

SARC will support appropriate research and communication to promote the benefits of Rooibos

SARC will respond to threats and crises in the rooibos industry for its stakeholders and to protect the interest of consumers

SARC will disseminate relevant information to enable consistent product quality and adequate supply

The Rooibos Council is managed by a Board of Directors elected from and by its members to represent the various stakeholders in the Rooibos value chain.

ROOIBOS COUNCIL BOARD MEMBERS:
Martin Bergh - Core function and membership
Adele du Toit - Marketing and promotion
Dawie de Villiers - Compliance, legal and GI
Joe Swart - Research
Déan Nigrini - Finance
Nicie Vorster Corporate communication

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