Smadex

About

Smadex is a Mobile Growth Platform that powers performance, direct response, and brand advertising campaigns across in-app, CTV, and mobile web. With transparency and contextual targeting at its core, customers can rely on Smadex as a trusted partner to run privacy-centric advertising campaigns with optimized creative strategies to deliver performance. Smadex scales campaigns with customizable machine-learning algorithms - fed by a multitude of contextual signals and first-party data to find audiences that resonate and convert for your app, game, brand, or offer. Smadex is focused on helping customers unlock performance and scale in a privacy-compliant manner to build long-term sustainable value.
Advertisers can access global consumers on the highest quality brand safe and viewable inventory at scale and capture attention using strong and engaging ad formats to drive performance sales and brand metrics. Smadex partners with the leading third-party platforms to provide the most innovative solutions and independent measurement.

Our open platform can easily plug and play with any new external partners. Smadex is a technology company led by engineering and data science, working with agencies and direct clients across the globe.

Smadex is a business unit of Entravision Communications (NYSE: EVC)

Keywords

mobile advertising, real time bidding, mobile video, mobile rich media, mobile performance, demandside platform, mobile marketing, mobile user acquisition, mobile app advertising, app advertising, mobile app promotion

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