Christopher Ward

About

Christopher Ward is an English-Swiss watchmaker.

We have one aim: to put premium watches within reach of everyone.

Founded in 2004, the company prides itself on combining traditional Swiss watchmaking techniques with contemporary English design.

Models like the C60 Trident Pro and C63 Sealander are admired among informed watch-lovers, while CW's Calibre SH21 is the first in-house mechanical movement from an English brand in 50 years. It's also the power behind our most advanced watch yet – the remarkable C60 Concept.

Ethics matter to us. In 2021, we raised £250,000 for Blue Marine Foundation, a charity that fights overfishing. We're also donating five percent of all profits from the C60 Anthropocene GMT to the David Shepherd Wildlife Foundation. And we've replaced our previous canvas straps with #tide bands, made from 100 percent recycled plastic.

Christopher Ward was the world's first internet-only watch brand. That urge to do things differently remains at the core of what we do – and how we talk to our customers. As CEO Mike France says:

"England is the nation that gave the world the Aston Martin and the Sex Pistols. The design of our watches reflects both sides of our nature. Often at the same time."

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luxury watchmaking, marketing strategy, social media, customer service

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