
Muchachomalo
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Muchachomalo is Spanish for ‘bad boy' and therefore a sexy and refreshing brand. ‘In every man there's a boy, a bad boy'. The marketing strategy is applied to this statement; humour, tough and differentiated prints, and a perfect fitting are the strengths of Muchachomalo. The prints are specially designed by the designers of Muchachomalo's own design team.
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fashion, boxershorts, underwear
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