Spark Market Research

About

Spark is a strategic insights agency with an international footprint, enabled by digital research. We work in partnership with our clients, creating the insight which turns customer understanding into strategy. We believe that research should be fun, as fun breeds creativity and engagement, providing deeper insight.

Our innovative ethnographic and behavioural economic techniques allow us to go deeper and immerse ourselves into customers lives; experiencing the experiences and walking in their shoes. Our research toolkit is designed to blur the lines between qual and quant, using a holistic approach to uncover insights.

We're storytellers and work hard to make our debriefs engaging and real, often using video and images to showcase the real people behind the insights.

Talk to us today about how we can do your research differently!

hello@sparkmr.com

Keywords

shopper research, advertising, communications development, branding & packaging development, product, concept development, quantitative research, qualitative research, focus groups, usage, attitude studies, segmentation, omnibus, brand tracking, media research, workshop moderation, hall tests, maxdiff, conjoint, multicountry studies, customer experience tracking, customer experience research, research trackers, ethnography, behavioural economics, proposition design, semiotics, international research, co creation

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