Copywriting Made Simple
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Copywriting is writing with purpose.
It's about using words to reach people and change what they think, feel and do.
This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
Illustrated throughout and packed with real-life examples, it's the perfect introduction to copywriting today.
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copywriting, writing, editing, marketing, advertising
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