Piccolo (Organic Baby & Toddler Food)

About

Launched in 2016, premium baby food company, Piccolo, focuses on nutritious food and family time spent together. Piccolo makes healthy (and very tasty) organic baby meals, cooking products and snacks as well as healthy breakfast and lunchtime snacks for kids. All ranges are packed with vegetables, fruit, herbs and spices to make it easy for parents to give their families a nutritious start in life and promote a lifetime of healthy eating.  

The Piccolo range spans from four months all the way to 10 years. The full baby range consists of smooth purees suitable from four months, textured meals suitable from 7 months, teething snacks, and a full cooking sauces range. Piccolo Kids offers options for breakfast, home-baking and lunchboxes - taking the guesswork out of finding healthy bites for little ones. Both ranges are all organic, with no added sugar or salt and packed with goodness.

At Piccolo, giving back and sustainable sourcing are core values of the business.

Piccolo works with small producers and places provenance at the heart of its sourcing decisions, with many of its organic ingredients planted and nurtured in independent family farms across the Mediterranean.  

The brand launched its bio-based pouches, made from 80% plant-derived materials, in 2019 and has now launched the UK's first fully recyclable baby food pouch.  

Piccolo is also committed to giving 10% of profits to charities supporting local families and has donated over 500,000 baby meals to families in need over the last two years. It is currently working with City Harvest to help local families provide their children with the best start in life. Piccolo can be found nationwide in major UK retailers and independent shops, as well as on its own online store.

Keywords

organic baby food, infant nutrition, fmcg, food, start up, food production, consumer goods, grocery, category management, sme, retail

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