Fisiocosmetica srl
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Fisiocosmetica was born from the idea of three Pisan hairdressers who share the same desire in common: treat skin and hair! The hair is for them the expression of the person, the element that enhances the face and harmonizes the face. The skin is the soil, to be looked after and watered to then have a single result: gorgeous hair. In 1970 Fisiocosmetica was born. Within a few months, with the help of biologists, dermatologists and cosmetologists, Fisiolinea was formulated and implemented. Fisiolinea is the synthesis of their choices: To draw heavily from the Tuscan territory and nature in general.The Tuscan hills are rich in vines, olive trees and many other natural elements such as … essential oils. But do not stop here, and the need to formulate a cosmetic at best, the search for quality water … Here it is: the water of Olive grove. Known since ancient times for its own composition rich in minerals and natural virtues it becomes the basis of every formulation. Fisiolinea faces the market as an absolute quality line and soon the one that was a line of products for the few, conquers the market and more and more hairstylists attest to it become customers and praise its quality and results. Blazoned companies make pamphlets in which they ask their customers why they use Fisiolinea to the detriment of their lines … In that period the world of cosmetics was managed through trade associations that were a school, a confrontation and a stimulus with various competitions: ANAM and UNFAS on all. Sales start to spread from them. First in Tuscany, in Emilia, Lombardy and then in many other regions. But the most important moment of Fisiocosmetica, which starts Fisiolinea's increasingly important sales, is the Cosmoprof in Bologna in 1996. Here with a small stand, but with so much hope and quality, Fisiocosmetica is chosen among many competing companies for the beginning of a collaboration all over the world and in particular in the Asian market, by Joico.
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