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"After 25 years of thinking about the meaning of the word 'design' I came to a definition that at least explains what I consider that my profession embraces: 'Design is the human capacity of making ideas tangible'. The most important role of designers is to understand the client's request and turn it into a design solution which positions the brand or product in line with a strategy and an objective". Gonzalo Berro.

Keywords

branding strategy, identidad, comunicacion, naming, identity management, industrial design, packaging, design, diseno

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Business Info

12
2003
$493.0K

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