I-COM Global
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I-COM is a Global sector association helping its members to achieve competitive advantage in Smart Data Marketing, the art of creatively leveraging value from Data to create competitive advantage in products, user experience and promotion. We organise forums & competitions that showcase meaningful innovation, best practices and support overall Business Transformation to becoming fully customer-centric & smart data-driven. I-COM was founded in 2004, a spin-off of a P&G led industry initiative.
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data creativity awards, marketing sciences, data science, transformation, hackathon, attribution, incrementality, behavioral science, digital marketing, user experience, smart data marketing
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