Carbon War Room
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Carbon War Room
Accelerating the Low-Carbon Economy
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is a global nonprofit, founded by Sir Richard Branson and a team of like-minded entrepreneurs, that accelerates the adoption of business solutions that reduce carbon emissions at gigaton scale and advance the low-carbon economy. The organization focuses on solutions that can be realized using proven technologies under current policy landscapes.
The Carbon War Room identifies and works in sectors where emissions can be reduced profitably, and where there are barriers preventing greater adoption of low-carbon solutions. Within these sectors, we launch Operations and collaborate with the sectors' stakeholders. The War Room's current Operations include Maritime Shipping Efficiency, Building Efficiency, Renewable Jet Fuels, Smart Island Economies, and Trucking Efficiency.
To achieve this, we:
1. Conduct state-of-the-art intelligence in order to identify and inform systemic, gigaton-level solutions;
2. Convene the expertise needed to conceive innovative strategies; and
3. Implement bold, entrepreneurial solutions in partnership with business leaders, the social sector, and governments.
Our gauge for success is clear: capital flowing to solutions, aligning the interests of the economy and the environment, and unlocking the greatest wealth-generation opportunity of our time.
We do this work because climate change calls for the mobilization of capital, innovation, expertise, and international collaboration at an unprecedented speed and scale. A strategic nonprofit that understands innovation, entrepreneurship, and business is needed to accelerate that change.
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