Publift

About

Publishers always had to juggle competing priorities – content creation, policy changes, technology evolving, and web development, all while trying to run a sustainable business.

Publift came into existence when our founders saw how important ad revenue was for small to mid-sized publishers. But the tech needed to manage that was intricate and so was the industry.

Enter Fuse, our proprietary header bidding technology that connects publishers to premium advertisers – this gave publishers the chance to level the playing field with media corporations who had resources to run their own ad operations.

Today, Publift's vision has evolved to become the trusted partner of choice for publishers globally, offering a holistic suite of solutions with a relentless focus on service. With dedicated experts worldwide, we empower you so running your website can remain your sole focus.

Keywords

ad serving, programmatic channel management, remnant ad optimisation, native ad strategy, ad operations, google adsense, doubleclick for publishers, google ad exchange, ad layout optimisation, header bidding, prog strategy, yield management

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