Primedia Out Of Home

About

Primedia Out-of-Home, a division of Primedia (Pty) Ltd, is the largest wholly South African-owned OOH media specialist. With a presence throughout South Africa and key markets in the Rest of Africa, we offer over 18 000 advertising panels across South Africa and 4 000 panels across 8 countries in the Rest of Africa. Our commitment to exceptional service and continuous innovation has established us as a trusted partner for top brands across various industries. Primedia Out-of-Home provides a comprehensive suite of out-of-home products, including Classic billboards, Digital billboards, Rank advertising, Programmatic digital advertising, Pharmacy advertising, Activations, Retail and Mall advertising.

With a deep understanding of the South African out-of-home landscape, we focus on delivering measurable results and offer flexible coverage across the entire LSM/SEM spectrum, targeting cosmopolitan consumers in major urban areas to those living in rural communities. Our service enables brands to optimise their campaign reach and achieve their objectives with a variety of media solutions that connect brands with audiences.

Keywords

billboards, digital billboards, taxi branding, taxi rank branding, mall advertising, roadside advertising, dooh, weather trigger advertising

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