Frarom International Est

About

Frarom International Est is a privately held company with Romanian capital, founded in 1994 in Iasi.

As of 1994, our company has went through different organizational structures, which consolidated its position on the national market. The focal point of our activity has been the distribution of a wide range of home improvement items and decorating accessories (for bathroom, kitchen, interior and exterior furnishings), as well as products designed for HORECA.

Short story

1994-1996 – We started offering specific services to a company that transported freight and goods

1996 – We started national distribution of homeware and HORECA goods (90%)

2005 – Our e-commerce platform was launched to offer our customers around the country the possibility to order our products online. This effort culminated in the opening, on June 1st 2012, of the www.fraromshop.ro online store, which is based on a platform that is modern and adapted to our customers' needs.

2010 – We started to focus more on the local market. This approach translated into creating the Frarom Shop brand. The first Frarom Shop store was opened in the city of Iasi.

2012 - We created the Diqis brand, transforming the website to diqis.ro, on which you can find a wide range of products for your home, office and gift ideas.

2019 - We celebrated 25 years of existence.

Vision

The vision of Frarom International Est is to choose for our clients homeware and decoration products that are both beautiful and useful.

Values

Credibility and stability
Selling exclusive international brands that are not otherwise found on the Romanian market
Innovative premium products
Flexibility and open-mindedness

To accomplish this goal, we offer consulting and we strive to direct our customers towards quality products.

Keywords

kitchen accessories, household items, storage, bathroom accesories, caring space savers, laundry ironing drying, appliances consumables, cooking, crafts, laundry ironing amp drying, caring amp space savers

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