Behavior Institute

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Behavior Institute (part of FutureBright Group) is the TOP Brand Strategy Agency in Turkey; both in terms of revenue and number of brands served. BI is serving around 100 top brands in Turkey and the number keeps growing.\Our "Brand Choice Architects" take any environment where consumers make choices and redesign that environment in a way that facilitates decision making in favor of the brand.\We now know that the consumer is nurtured by his prejudices, sentiments, and mental shortcuts instead of being rational when making decisions about the product or the service.\We also know that models, which overlook psychological factors and consider the human as a rational being that makes only rational decisions, are not sustainable.\Brands, which cannot make a sustainable impact, try to fill the gap by spending more on the media. However, the consumer, bombarded as a result of this process, stakes a stronger claim on his attitude rather than changing it. \That's why it is wise to focus on behaviour under circumstances where the consumer defends his attitude.

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brand why, brand planing, behavioural economics, communication strategy, shopper marketing, product innovation, business model

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