All Florida Paper

About

All Florida Paper (AFP) is a leading privately-held distributor in the United States, servicing businesses in over 25 countries with its thousands of products. AFP operates in 10 market sectors: building service contracting, education, export and redistribution, foodservice, grocery, healthcare, janitorial and sanitation, laundry, lodging, and warewash (exporting throughout Central America, South America and the Caribbean). Its philosophy has always been to offer customers superior quality products at competitive prices using industry-leading sales consultants and support staff.

AFP's story begins when 5-year-old Armando Caceres immigrated to the U.S. from Cuba. His family made the life-changing decision to leave communist Cuba for a better life. They left everything they had worked for behind, but for them, the U.S. was a place where, with hard work and dedication, you could go as far as your dreams could take you. Armando would develop a dream of building a business that operated the old-fashioned way; one that transformed the lives of its employees and became a valuable asset to its customers through personalized attention.

In 1993, he followed through with his dream and founded AFP. He opened the company from a 5,500 square foot warehouse. He had 2 delivery trucks and 4 employees. The first few years were extremely challenging. AFP had to compete with distributors that were more established at the local, regional and national levels and had strong relationships with manufacturers. Armando would visit customers during the day, complete administrative tasks in the evening, and then, load trucks and work in the warehouse passed midnight every day.

Many of AFP's early customers gave the company an opportunity to service their businesses because they realized that AFP was different from its competitors. AFP differentiated itself by bringing value to its customers. Its primary focus was and is to create a culture revolving around customers'​ needs.

Keywords

foodservice packaging, disposables, janitorial supplies & chemicals, floor care supplies, chemicals, equipment, sanitation solutions & chemicals, warewash, laundry, housekeeping supplies, distribution, supply chain, consultative selling

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