Grupa 4P

About

Since 2003 4P research mix has been providing knowledge about the market and consumers, and an expert guidance for research projects. Our consultants' competences have been recognized by the research communities in Poland and worldwide, thanks to their involvement in developing research standards for professional organizations in Poland and globally ESOMAR.
Włodek Daab, President - is a founder of Polish market research professional (PTBRiO) and trade (OFBOR ) associations. He is the only CEE member of the ESOMAR Council, and Co-editor of revised ICC/ESOMAR Code, Vice-Chair of ESOMAR Professional Standards Committee.

We are listed as a TOP 10* company in Poland providing research for: public sector, electronic media & internet, telecommunications, and pharmaceutical products. We also specialize in retail and fmcg studies, trends analysis, and conduct research projects co-financed by the European Union.
*Report PTBRiO Research Market in Poland, 2012.

We test and implement new technologies, such as: platform for online qualitative research, and have developed our own platform for online panels. Our focus and CATI studios are located in Warsaw's city centre. Focus studios are fully equipped and ready for FGI transmission on-line (Focus Vision). We also successfully co-ordinate projects across the CEE region i.e.:, Ukraine, Czech Rep, Hungary, Turkey and Russia.

Audience Awards @Polish Research Congres: 2011, 2010, 2008.

Keywords

online research, social listening research, consumer trends, loyalty & satisfaction research, semiotic analysis, segmentation analysis, shopper marketing, cultural insights, brand & communication research, new product development, price & market evaluation tests

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