Point

About

Point was created with the vision of enabling more organizations to work with strategic development and innovation firmly based in data and insights. The structure of the company, the competence profiles of the team members and the tools and methods that we use have all been designed with that vision as a guiding star.

In 2019 a few senior colleagues transformed Intermetra, a company with over 25 years of history in research, into Point. The creation of Point was driven by our output increasingly being focused on strategic tools, prototyping and innovation.

Point is made up of people who love finding creative solutions to complex challenges. We work with municipalities, governmental agencies, global publicly traded companies as well as innovation-driven start-ups.

We solve problems for many different actors in different industries, with a strong focus on value creation and sustainability.

Keywords

marknadsundersoekningar, konsumentundersoekningar, koncept och produktutveckling, kundundersoekningar, trafik och transportundersoekningar, customer journey mapping, pds problemstudier, problem detection study, patientundersoekningar, resvaneundersoekningar, kartlaeggning och segmentering, undersoekningar inom haelso och sjukvard, consumer insights, service design, patient journeys, customer experience, design thinking, data analysis, tjaenstedesign, social listening, innovation, webscraping, behovskartlaeggning, utredning, strategisk design, innovationsledning, processledning

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