Tower Group

About

Integrated marketing communication agency with extensive experience in various industries. On a daily basis we combine and integrate elements of Public Relations, SEO, Performance and Social Media in our work. Our mission is to create engaging stories about brands and products that we narrate using modern digital tools.

Tower Group implements projects within 3 specialized divisions:
🟣 Tower PR - Communication campaigns, Media Relations, Strategic Consulting
🟣 Tower Digital - Social Media, SEO, Performance Marketing, Internet Analytics
🟣 Conversacja by Tower - Storytelling, Neuromarketing, Copywriting, Customer Journey Management

We implement multi-layered reach, image and sales campaigns preceded by an analysis of the client's needs, training and marketing workshops, as well as our own strategic studies. We develop communication assumptions based on narrative marketing tools, giving the content the right tone and involving journalists, investors and end-customers in engaging stories told online and offline. In our activities, we rely on the concept of data-driven-PR, implementing fully measurable advertising campaigns.

When starting a new project, we ask our clients one key question - What is your goal? Our task is to analyze needs, communication planning, tool selection, monitoring and analysis of results.

Keywords

b2bb2c communication, public relations, komunikacja wewnetrzna, sem, content marketing, seo, storytelling, kreacja i strategia, customer journey management, doradztwo strategiczne, media monitoring, copywriting, social media, performance marketing, pr korporacyjny, media relations, digital consulting, pr produktowy

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