BOW Group

About

BOW Group is a global player and multi-skilled platform with design, development, manufacturing and distribution capabilities, which offers solutions answering the needs of our modern lifestyles. With its 4 offices around the world - Paris, Geneva, Miami and Shenzhen - BOW Group aims to become a world leader in lifestyle products and accessories in all their forms; with its two consumers brand Lexon and MyKronoz, its two retail concepts that are Musart and Legacy, as well as BOW Industries, its R&D center that owns 70 design patents.

BOW Group has secured three phases of financing:
- The French private equity company NextStage invested a total of € 10.5 million.
- PMI through its corporate venture PMEP participated in the series B funding to support the Group's expansion plan.
- MyKronoz raised $8M through crowdfunding campaigns, making us the most funded European company in Kickstarter history.

These investments have allowed us to conduct three acquisitions:
⁃ The vertical integration of BOW Industries, our long-term ODM partner in Shenzhen, China, to ensure full industrial and R&D autonomy.
⁃ LEXON, a French company and publisher of objects for 30 years, with more than 200 design awards and access to a network of nearly 100 international designers to diversify our range beyond affordable IoT.
⁃ MUSART, an American art marketplace that strengthens our digital footprint and allows us to continue diversifying our product portfolio by democratizing art to a large audience.

Keywords

internet of things, consumer electronics, lifestyle, consumer goods, wearables, smart home, art, design objects

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