MMR Research Associates, Inc.

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INSPIRING CONFIDENCE IN DECISION MAKING

A passionate team of forward thinking experts who provide customized, decision-focused marketing research based on strong partnerships. Since 1999, clients have relied on the well-tenured team at MMR Research Associates to design and execute versatile, tailored solutions that shape business direction, and inspire confidence.

MMR operates as a research concierge, with an outcome-focused process and method agnostic approach. The MMR Decision Framing System™ starts with a client's business decision, then determines the best direction for the project from within our analytical toolkit. We save you time and deliver actionable results.

At MMR, we work across many industries, including retail, hospitality, food service, communications/technology, financial services, home improvement, CPG, consumer durables, automotive services, and children's products. With the addition of MMR LIVE – experiential research powered by brand activation experts – we now go beyond the dashboard by connecting in-the-moment feedback with brand activation expertise.

Keywords

marketing research, brand health, concept testing, strategic opportunity mapping, discrete choice, conjoint, turf, segmentation, shopper insights, path to purchase, claims testing, customer satisfaction, package testing, product testing, quantitative, qualitative

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