Programmatic Mechanics

About

Programmatic Mechanics' (Prog Mechs) core offering is a Managed Services product sitting across all major advertising technology platforms and marketplaces. We procure and optimize space in all available digital channels. Prog Mechs is different because of our complete and transparent openness to costs, delivery, data ownership and fraud protection.

Prog Mechs combines proprietary learning algorithm PONTIAC and all major Demand Side Platforms to take on the established ad tech companies. Our mission is to provide the highest quality and most effective managed-service buying solution to advertisers. Some would call Prog Mechs a ‘meta-DSP.'

Most of our clients are advertisers looking to improve their performance across display, video, mobile and social channels, ranging from Fortune 500 companies who contract with us directly to mid-sized businesses and local agencies. They all use Prog Mechs as their core programmatic vendor and advisor to execute their digital strategy.

The team is passionate, flexible and responsive. We are a scrappy group of engineers, marketers, traders, and pop culture junkies that came together in 2014 to realize the true potential of programmatic advertising. In creating successful campaigns, we use a multi-pronged approach to leverage highly skilled media traders working inside a DSP and best in-class technology. Add to this, best in industry process for compensation, reporting, algorithmic development, and fee structure, it makes all the difference between good execution and outrageously great outcomes.

Keywords

realtime bidding, exchange media, trading desk capabilities, mobile advertising, display advertising, video advertising, crosschannel advertising, direct response, brand awareness, retargeting, sem, programmatic

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