BOO Trading JSC
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ABOUT BOO
Started as a small skate shop in 2003, BOO grew quickly into an official fashion chain before transforming itself into a major fashion retailer in Vietnam.
DIVERSE PRODUCT OFFERINGS
800- 1000 Styles / Year
Multi concepts: cute; casual; streetwear; denim spirit, etc.
EXTENSIVE RETAIL FOOTPRINT
38+ STORES
Stores across the nation and growing, open on average 1 store Per month. 6300 sqm2 retail space.
UNIQUE CUSTOMER MIX
46% Customers are younger down (aged 18-30) as top of mind brand.
Keywords
fashion, design, retail
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