MMR Strategy Group

About

MMR Strategy Group is a full-service marketing research firm that serves businesses, advertisers, and intellectual property litigators. We combine the data-gathering capabilities of a research firm with the business analytics of a strategic consulting firm. Our experts have more than four decades in market research and claim substantiation. We regularly provide surveys and rebuttals for use in trademark litigation, along with expert witness testimony before federal courts, administrative bodies, and the NAD.

Our expertise stands out. We offer custom research, litigation surveys and rebuttals, substantiation of advertising claims, and strategic planning and facilitation. Our clients come from backgrounds in consumer goods and services, restaurants and retail, financial and insurance services, legal, and private equity.

MMR Strategy is a member of the American Marketing Association, Council of American Survey Research Organizations, International Trade Association and the Marketing Research Association.

Keywords

pricing studies, branding studies, tracking studies, market segmentation, usage & attitude, businesstobusiness research, market sizing, analysis, marketing strategy, qualitative research, concept & product testing, conjoint, discrete choice, secondary meaning, consumer confusion, consumer surveys, trademark expert witness, genericness

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