Yaga

About

YAGA is the fastest-growing marketplace for selling & buying secondhand fashion in South Africa and Estonia. Yaga launched a pilot in Tallinn, Estonia, and expanded to South Africa in early 2020, quickly becoming the top choice for South Africans to sell their preloved fashion items online.

With over 1 million users, more than 100k monthly transactions, and more than 3 million items, we have experienced 2.5x growth since our latest fundraising round in 2022.

We believe that the future of shopping is secondhand. Our mission is to make the fashion industry more sustainable by providing a safe and convenient person-to-person online platform for selling and buying secondhand fashion.

Our focus is on emerging markets, starting with South Africa, as we are committed to making fashion consumption sustainable globally. Our ambition is to expand to Kenya, Nigeria, and beyond from our South African base.

The secondhand market size in Africa alone is estimated at 1 billion euros and is rapidly expanding. This is the market we are determined to capture.

Since our 2.3 million euro seed round in 2022, we have increased our GMV 2.5 times, from 11 million euros to a 27 million euros GMV run-rate as of May 2024. We anticipate reaching a 35+ million euros GMV run-rate and achieving profitability by the end of 2024, with plans to raise a Series A round in 2025.

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