PBS Sp. z o.o.
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Marketing and social research company.
Techniques:
* quantitative: CAPI, CATI, CAPI, CAWI, PAPI...
* qualitative: FGI, IDI, diads, triads...
Solutions:
* Brand research
* Pricing research
* Demand research
* Retail audit
* Usage&Attitude (U&A)
* Satisfaction and loyalty studies
* Mystery Shopping
* New product development
* Product testing
* Packaging testing
* Organizational climate and culture
* Marketing communication research
* Life styles
* Modelling
* Segmentation research
* Social and political research
* Public opinion polls
* Program evaluation
Keywords
badania ilosciowe, analiza danych, badania jakosciowe, badania marketingowe, wide range of quantitative & qualitative research
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