PT Cipta Adhyabusana (DUST)

About

DUST (PT Cipta Adhyabusana) is an Indonesian fashion brand specializing in "daily denim and comfort wear," founded in 1989, and operates under Adsana Group alongside the fashion brand GEELA and the garment manufacturing company PT Sarana Cipta Busana.

Our vision is to become a renowned local fashion brand that excels in quality, has a positive impact on employees and customers, and makes Indonesia proud. Our mission is to elevate the value of fashion in Indonesia by combining the concepts of Everyday Comfort (simple yet attractive and fashionable styles for daily wear that provide comfort), Excellent Quality (high-quality materials), and Encourage Confidence (boosting the wearer's self-confidence).

Starting from a small clothing store in Pasar Baru, Jakarta, our company has grown significantly and began opening independent outlets under the DUST brand name in 1990. DUST then became one of the most well-accepted clothing brands in Indonesia, proven by its consistent growth and success in penetrating both offline and online markets. As of 2023, DUST has 242 outlets located in department stores and showrooms across Indonesia and is present in all e-commerce channels in the country. In terms of achievements, DUST has received several "Best Supplier and Brand" awards and ranked in the Young Fashion category in 2012, 2014, 2015, 2020, 2021, and 2022 from Indonesia's largest department store, PT Matahari Department Store Tbk.

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