Positec

About

Positec Technology (China) Co., Ltd which was established in 1994 in Suzhou, now is a progressive, innovative company offering research and development, manufacturing and the marketing of Power Tools. Positec established 11 overseas subsidiaries in the UK, the USA, Canada, Australia, Germany, France, Benelux, Brazil and etc. It has an R&D center in Suzhou headquarters and two R&D organizations overseas. It also has two manufacturing bases, Positec Technology in SIP and Positec Zhangjiagang.

The products of Positec include: professional、garden、domestic tools and so on. The market range is broad-covering the high-price and mid-price market. Nowadays Positec's customers are widespread - located in more than 100 countries or regions.

from 1999 and successfully built a strong marketing network within the global power tool industry.

Sales channels include many well-known international retailers, like Wal-Mart, Lowe's, Sears, B&Q, Argos, Castorama, Homebase, OBI, and so on.

Positec follows a multi-level and multi-brand strategy and has registered its own brands in around 80 countries or regions, and is selling its branded products in more than 50 countries or regions, especially the new brand built by Positec - WORX, and the acquisition brand - ROCKWELL, which purchased abroad with very good acceptance in the professional and high-price power tool markets. In some areas, the WORX and Rockwell have surpassed the world traditional well-known brands.

Keywords

power tools & lawn, garden equipment, innovation, brand development, marketing & advertisment, robtic

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