The NPD Group

About

NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games.

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pointofsale tracking, ecommerce tracking, receipt tracking, consumer tracking, longitudinal tracking, omnichannel analytics, brand loyalty, brand leakage, lift, buyer metrics, most valuable customer, analytic solutions, market forecasting, new product forecasting, pricing & promotion, inmarket testing, segmentation, distributor tracking, storelevel enabled retail tracking, consumer insights

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