CURION

About

Curion specializes in delivering impactful insights to the world's top CPG companies, helping them develop winning, repeatedly purchased products. Curion's deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XPerience Performance (XP™) platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world's leading consumer brands. Curion's commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products.

At Curion, we value:  
Integrity:  Be authentic.  Act openly, honestly, and respectfully. 
Resiliency: We rise to every challenge. Positivity and creative thinking solve problems. 
Accountability: Actions matter. We do what we say and follow through. 
Curiosity: We love what we do. Continuously learning, we passionately push boundaries. 
Collaboration: Listen, engage, and partner with empathy. Teamwork wins every time.

Keywords

product testing, sensory science, market research, quantitative research, qualitative research, central location testing, focus groups, inhome product testing, consumer research, cocreation, segmentation, attitude & usage, qda, category benchmarking, acceptance testing, brand tracking, shopper journey, competitive benchmarking, product optimization, needs gap exploration, product claims, cx experience, brand growth, brand development, product insights, market strategy, product innovation, competitive assessment, brand experience, shopper insights

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