Capsule

About

Capsule is a Special Projects Agency founded the year Prince made famous in Minneapolis.

Our refusal to limit our work to one specific industry, combined with the satisfaction we find from solving problems that others won't touch with ten-foot poles, has earned us trusted relationships with brands large and small to explore and solve their meatiest design, brand and marketing challenges.

With over two and a half decades of working for clients across a variety of industries and needs, we specialize in helping brands create and evolve. We've crafted a new form of chocolate, named a fresh cultivar of an apple and built a cannabis seltzer from the ground up. We've lifted the shroud from the future of death care, dove into the happiest and healthiest places on earth and examined the intricacies of the hang tag. We've helped a legacy shoe brand further spread its wings, transitioned a once discount flooring retailer to a more premium footing and branded an entire region of the Midwest.

We have grown alongside brands like Patagonia, Hydro Flask, Red Wing Shoes, Herman Miller, Curaleaf and Osprey, becoming a strategic partner and multi-purpose tool to solve any special project that comes our way.

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design, brand, naming, experience design, packaging, identity, qualitative research, brand strategy, brand messaging, web design

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