Pure Fishing

About

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.

Our Commitment to Excellence at Pure Fishing:

At Pure Fishing, we are committed to more than just making world-class fishing gear. We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to:

Empower Our Team: We foster a culture where every voice is valued and innovation thrives.

Sustainability: We're dedicated to preserving our waters and wildlife for future generations.

Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers.

Together, we're building a future where passion and purpose come together. Join us in our commitment to excellence, every day.

Keywords

abu garcia, berkley, fenwick, hodgman, johnson, mitchell, penn, pflueger, sebile, shakespeare, spiderwire, stren, uglystik

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