Watauga Group

About

At Watauga Group, we leverage two decades of advertising media expertise and our love for the outdoors and entertainment to help attractions, destinations, and outdoor brands maximize their sales and elevate advertising ROI.

Our deep marketplace intelligence and insights into the media behaviors and preferences of visitors, guests, and outdoor enthusiasts enable us to help drive brand awareness and action at every step of your customer's journey.

Watauga's brand and performance advertising experts navigate today's complex media landscape to create full-funnel advertising strategies encompassing the most effective mix of digital and traditional media channels, platforms, data, and technologies. Our end-to-end media solutions include Broadcast TV & Radio, OTT & Streaming Audio, Out-of-Home, Digital Display, Paid Search, Paid Social, Sponsorships, and more.

Certified by the WBENC, Watauga is one of the largest women-owned media agencies in North America with offices in Orlando, Atlanta, Birmingham, and Nashville. Our client experience includes Smith & Wesson, Dollywood, Campers Inn RV, American Outdoor Brands, The Columbus Zoo & Aquarium, Atlanta Botanical Garden, Visit Panama City Beach, Florida Fish & Wildlife Conservation, and Visit Lake Tahoe, among others. Watauga has also worked with major consumer brand advertisers including GM, The Home Depot, AT&T, Comcast, and Capital One.

Keywords

media buying & planning, digital media, programmatic media buying, broadcast media, attractions, outdoor media, outdoor products, planning & buying, ott ctv, marketing & media including research, destination marketing, outdoor brands, marketing, paid social, media research, paid search, print media, travel tourism, data analytics, recreation products

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