Madi International

About

Madi International is a multi-brand, multi-trade channel distributor covering all beauty categories including hair, skin, and nail care. Founded in 1991, Madi International has expanded its reach and diversified its offerings over the years, launching different businesses that cater to the evolving needs of the beauty industry. Operating across the United Arab Emirates, Saudi Arabia, Qatar, Oman, and Bahrain, each division within the Group supports the others, creating a robust ecosystem that is responsive to market changes and deeply aligned with consumer needs and expectations.

Originally founded as a one-stop shop for salons, Madi International remains devoted to this core segment, continually driving its success and expansion into various other trade channels such as pharmacies, retail stores, and e-commerce. Our ability to adapt and respond to market demands has positioned us as the preferred regional partner for brands aiming to penetrate these markets, owing to our proven expertise in brand building and market trendsetting.

Madi International operates across numerous countries, leading with innovative beauty solutions and modernizing the beauty business landscape in the GCC. From traditional specialized outlets to comprehensive beauty service hubs, our adaptability has been pivotal. Within Madi International, we also address needs through our Consumer Products Division, catering to pharmacies, beauty stores, and a robust e-commerce network. Additionally, our Wholesale and Export Division extends our reach beyond direct consumer interactions.

Keywords

beauty, beauty brands, cosmetics, health, fmcg, marketing, distributor, private labels, brand management

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