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About

Blue Illusion is a French inspired brand dedicated to the modern woman's pursuit of curated personal style.

Founded by Donna & Danny Guest over 35 years ago in Melbourne, Victoria, their dream was to create a brand that celebrated the spirit of women, their passion for life and generosity of heart. Today, we have over 90 boutiques in Australia & New Zealand still guided by this ethos, under the pillars Fashion, Lifestyle & Community.

With an unwavering commitment to quality & individuality, we create fashion-forward classics designed to stand the test of time and help you embrace 'Joie de Vivre' every day.

Keywords

womens fashion, shoes, accessories, homewares, womens apparel, frenchinspired, lifestyle brand, retail, fashion, home & garden, home decor, shoe stores, shopping, women's clothing

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160
1998
$35.0M

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