Blackstone Group

About

Blackstone Group is a full-service custom marketing research and consulting firm providing clients with actionable insights for over 25 years.

Our unique proprietary methods are designed to provide maximum insight:
-SEQuaLS (customer satisfaction, loyalty and retention)
-Persona IPB (image positioning and branding)
-Namecraft (name generation and testing)
-SCAPE (new product development)
-Concept ESP (online early concept screening)
-(IQ)2 (online Interactive Insight from Qualitative/Quantitative)
-Custom longitudinal panels
-Chimeric (hybrid research)

Our team of 100+ research professionals and vast network of multilingual interviewers and moderators provide high quality research using state-of-the-art in-house resources:
-Web surveys (programming and hosting)
-Custom online dashboards
-Online focus groups
-40+ calling stations (CATI/CAWI)
-Predictive dialing

Our clients include leading organizations in a variety of industries, including: financial services, insurance, healthcare, CPG, not-for-profits/associations, pharmaceuticals, technology and utilities.

We are a certified minority-owned/diversity firm.

Keywords

custom, fullservice marketing research, consulting, brand & communication research, satisfaction, loyalty & retention studies, market assessment studies, new product development research, internet marketing research, online focus groups

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